Design- Graphic Designers in the Fashion Industry.

Designers in the Fashion Industry.

Fashion is a visual  industry that can be a very creative way of doing new things. Graphic designers have been involved in various aspects of  fashion industry since the early 20th century.  They not only they have developed  fashion advertising, catalogues,  and other graphic artworks that were used fashion designers, but it also created illustration that were used by various fashion houses as their main source of creativity. While pushing boundaries and expectations, graphic designers of fashion have represented the their brands.


In general, fashion illustrators, work very closely to fashion designers and art directors to create artistic  visual images, which are basically sophisticated, and elegant drawings aimed to represent a particular clothing line. It is technically a graphic designer who creates integrated in print ads, television commercials, and advertisements. They have to create designs for garments, shoes, fashion accessories, and other things, and to create the vision of the fashion designers by doing the actual design plan. They have to create sketch drawings and layouts that will be used in catalogues, magazines, brochures, flyers, commercials and other advertising media, which will deliver the message of fashion ideas. It is a showcase relationship for a design studio, and it will be a testing for fresh ideas and innovative production ideas.
 
These two graphic designers underneath had done this type of work.
 
 

René Gruau

 

 
He was born in 1909, in Rimini in Italy. When he was a teenager, in 1923, he made sketches which German, Italian and French magazines were accepting. He took the maiden name of his
mother, Maria Gruau de la Chesnaie, who was an artist, and they moved to Paris, in  1924.
 
He  worked for many people including Balmain, Givenchy, Schiaparelli, Jacques Fath and Edward Molyneux, and also for suppliers of  high quality textiles, cars and brandy. He did costumes and ballet sets.  In 1940, he settled in Lyon, and he done drawings of  elegant women, in  bold, rhythm, colorful designs were published  in magazines such as Marie Claire, Femina, L'Officiel and Le Magazine de Figaro. 
 
He collaborated with the magazine International Textiles between  1946 to 1984, and from 1955 onwards, he turned to fashion advertising through photography of fashion accessories, gloves, perfume, cosmetics, lingerie, fabrics and so on. But, above all, he was creatively collaboration with Christian Dior, starting with Dior's New Look in 1947 and lasting in the late 1990s, which it influenced his work and his reputation. His work is in national museums and galleries, including the Louvre, as well as in numerous private collections.  He died in 2004.

Underneath are some works of him:

 

 

 

 

 

Another artist is Erté - Romain de Tirtoff

 

 
Erté  aka Romain de Tirtoff, in 1892 to a rich family in St. Petersburg , Russia. His father was  an Admiral in the Imperial Russian Navy, but he didn't like to follow his father profession.  From a young age, he was fascinated by the Persian miniatures that his father has in his library  and  he became interested in graphic design and fashion. The impact of the exquisite art of the Persian miniatures with their vibrant colours and detailed ornamental designs together with his artistic talent that continued to be an important inspiration source for him, influencing his style. His first costume was designed at the age of 5 and then in 1912, at the age of 18, he moved to Paris.

In Paris he was called Erté, from the French pronunciation of his initials, R and T.  he worked at  Harper's Bazaar,  began in 1915,  where he created over 240 magazine covers.  he had may publications of his work. He designed  dresses for many film actresses such as Joan Crawford, Lillian Gish, Marion Davies, Anna Pavlova, Norma Shearer and others. He also designed costumes and sets for New York’s Radio City Music Hall, the Casino de Paris and the Paris Opera, as well as for the Folies-Bergères and George White’s Scandals. In 1976 he was awarded  the title of Officer of Arts and Letters, and in 1982 he was awarded the Medaille de Vermeil de la Ville de Paris. His workare in many important museums, including the Metropolitan Museum of Art in New York, the Los Angeles County Museum, the Smithsonian Institution in Washington, D.C., and the Victoria and Albert Museum in London. He died  in 1990, at the age 97.

Underneath are his works:

 

 

 

 

 

 
Novin,G.2011.A History Of Graphic Design. Chapter 34- Graphic Designers in the Fashion Industry [blog]Available at:<http://guity-novin.blogspot.com/2011/05/chapter-34-graphic-designers-in-fashion.html>[Accessed 14 April 2014].